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#New&ImprovedProtinex
After 60 years, Protinex underwent a major transformation, introducing a new formula and modern packaging to stay relevant in a competitive market. The campaign positioned "Two Scoops Daily" as the key to regaining youthful strength, addressing the natural decline with age.
From a marketing standpoint, this relaunch was a strategic move to reignite brand trust, enhance consumer perception, and solidify Protinex as the go-to nutritional supplement.
The Assets
To build excitement around the Protinex relaunch, we executed a multi-phase marketing strategy:
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Teaser Contest: Gave audiences a sneak peek of the new packaging, encouraging them to guess what’s coming for a chance to win rewards.
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Product Launch: Announced contest winners and unveiled the new and improved Protinex.
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Influencer Collaborations: Partnered with Shweta Tiwari and RJ Praveen to amplify the brand message.
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User-Generated Content Contest: Encouraged consumers to click and upload a picture with the new pack, driving trials and awareness.
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Always-On Content: A mix of reels and static creatives ensured consistent brand visibility, keeping Protinex at the forefront of consumer conversations
The Results
4.9M+
Views
3.5K+
Participants
12K+
Engagement
6M+
Reach
#ProtinexProtienAbhiyaan Campaign
Protinex Protein Abhiyaan 2023 was an annual initiative aimed at educating the country about the critical importance of adequate daily protein intake. The campaign encouraged individuals to pledge to incorporate more protein into their diets, with the brand committing to support the ASHA Foundation for each pledge received.
Recognizing that approximately 73% of urban Indian adults have protein-deficient diets, Protinex identified a pressing need to raise awareness about the benefits of sufficient protein consumption and to dispel prevalent myths surrounding protein intake.
The Assets
Protinex aimed to foster a deeper understanding of protein's role in health by creating a series of assets and collaborations to amplify the message -
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Media Collaborations: Partnered with leading news channels and nutritionists to discuss the significance of protein in daily nutrition
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Promotional Film on Protein Challenge: Shot and edited an informative film to further highlight the campaign's message (scheduled for later release).
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Digital Content: Produced a series of static posts and engaging reels to maintain a consistent online presence and reinforce the importance of protein consumption
The Results
1.7M+
Views
2.5M+
Reach
30K+
Engagement
Other Notable Work
Sale Promotional Creatives
Hygiene/Topical Creatives
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