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#JollyWithJelly Campaign
Business Objective
To increase brand awareness and strengthen Juzt Jelly's market presence during the competitive Christmas period
Campaign Objective
To boost consumer interaction with a festive-themed Instagram filter
Insight
Consumers are highly active on social media during the holiday season and it's organic to integrate Juzt Jelly into these moments by introducing a fun and shareable Christmas-themed filter.
The Assets
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Static Posts: Filter announcement (build awareness), reward showcase (incentivize participation)
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Videos: Filter demo (simplify usage), UGC compilation (boost social proof), winner announcement (celebrate engagement)
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Stories: Countdown teasers (build excitement), interactive Q&As (encourage interaction)
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Graficiation Content: To amplify participation, the brand offered Juzt Jelly merchandise and festive gift hampers as rewards, making the experience more exciting for kids
The Results
4M+
Views
12K+
Engagement
120+
Participants
New Product Launch - Hearts
Led the digital and internal launch of Alpenliebe Juzt Jelly Hearts, a new product introduction in the portfolio.
Developed the Key Visual, logo unit, high-animation videos and more for the digital rollout. For their internal launch, the team designed standees, danglers, emailers, rate cards, and other collaterals ensuring strong visibility among retailers, employees, and key stakeholders.
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Other Notable Work
Topical Creatives
Hygiene Creatives
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