Led the digital promotion for Inside Out 2 on Instagram, creating a structured content strategy to build anticipation and engagement.​

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1. Teaser Launch: Kicked off with character introductions and teaser snippets to generate curiosity
    

2. Nostalgia Play: Shared memorable moments from Inside Out 1 to strengthen audience recall.
    

3. Celebrity Collaboration: Partnered with Ananya Panday, the voice of the emotions, to amplify reach. Created a special film with her exploring emotions to deepen audience connection.
    

4. Engagement-Driven Content: Posted movie reviews to fuel excitement and encourage conversations around the release.
    

This multi-phase approach effectively built momentum, heightened engagement, and drove audience anticipation for Inside Out 2.

The Assets