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Pure Magic & Treat: E-Comm Videos
We developed high-impact 6-second CGI videos for Britannia Pure Magic and Treat, designed specifically for e-commerce platforms like Zepto and Blinkit. The videos visually highlighted the rich ingredients and indulgent flavours, bringing them to life through dynamic CGI animation. The narrative seamlessly transitioned from individual ingredients blending to form the biscuit, culminating in a compelling packshot moment.
Objective
To create visually immersive, attention-grabbing content that enhances product appeal while consumers scroll through e-commerce apps, reinforcing Britannia biscuits' deliciousness and premium quality in just six seconds.
Britannia Sales Performance Q2'2024
Developed a comprehensive Sales AV for Britannia’s confectionery portfolio, analyzing quarterly product performance, market trends, and competitive benchmarking. The AV highlighted key sales figures, growth areas, and challenges, along with a performance review of newly launched products. It also outlined strategic plans for the next quarter, focusing on how the brand aims to enhance market presence and drive better results.
Objective
To provide the sales and leadership teams with a clear, data-driven narrative on brand performance, competitive standing, and future strategies, enabling stronger decision-making and goal alignment for the upcoming quarter.
Since Britannia made a strong comeback in that quarter, we crafted a narrative inspired by sports comebacks. The video showcased iconic turnaround moments from cricket and tennis, drawing parallels to Britannia’s resurgence.
(Confidential property, hence, cannot upload visuals for context)
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