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#Lick&Chomp Campaign
In December'22, we led the Lick & Chomp campaign for the freshly launched Alpenliebe Popfills. The idea was to introduce a fun and engaging ritual to consume the product inspired by Oreo's iconic Twist, Lick, Dunk. Released across television and social media featuring a catchy jingle, the campaign was designed to build recall and excitement.
Business Objective
To drive brand awareness and product adoption for Alpenliebe Popfills
Campaign Objective
To reach more people and create audience engagement across digital media platforms around Lick & Chomp
The Assets
For the #Lick&Chomp Campaign, we created a multi-touchpoint approach to ensure sustained engagement, making Lick & Chomp an interactive brand ritual for the consumers of the new Alpenliebe Popfils.
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Hero Ad Film: Launched a TV and digital ad featuring the Lick & Chomp ritual and jingle, establishing a strong audio-visual recall.
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UGC: Encouraged audiences to share videos of their kids doing the Lick & Chomp ritual, fostering participation and engagement.
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Influencer Collaboration: Partnered with mom and kid influencers to promote the campaign, driving credibility and reach.
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Always-On Content: Published hygiene posts around Alpenliebe Popfills to reinforce product recall and ensure continued visibility
The Results
11.9M+
Views
140K+
Engagement
14M+
Reach
1300+
Participants
Other Notable Work
Topical Creatives
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